Shubh

Shubh is a Punjabi-Canadian singer, songwriter and rapper based in Toronto who emerged as one of the breakout Punjabi artists of the streaming era. Blending trap, hip-hop and R&B production with Punjabi vocal melodies and lyrics, he crafted a sound that felt distinct from both traditional Punjabi pop and mainstream Western hip-hop, appealing to a global diaspora audience while still resonating with listeners unfamiliar with the language.

His breakout single «We Rollin» introduced his introspective, moody rap style and quickly gained traction online, followed by hits such as «Baller», which pushed him further into the mainstream. Within a short span after his debut, Shubh amassed hundreds of millions of streams, an unusually rapid rise that positioned him as one of the most closely watched new voices in Punjabi and South Asian hip-hop.

Songs like «Elevated», «King Shit», «Supreme» and «NO LOVE» reflect his signature blend of melodic hooks, minimal trap-influenced beats and reflective, often introspective songwriting. Shubh's rise is frequently cited as part of a broader wave of Punjabi artists gaining international recognition, with his work bridging Punjabi musical tradition and contemporary global hip-hop and R&B production.