SEREBRO

SEREBRO is a Russian pop girl group formed in 2006 by producer and composer Maxim Fadeev, one of the most influential figures in Russian pop music. Over the years the group has gone through several lineup changes, with Fadeev shaping both the sound and the visual image of each incarnation. The group quickly became one of the most recognizable acts of the Russian pop scene in the late 2000s and 2010s.

SEREBRO's music blends pop with R&B, electronic and occasional rock influences, characterized by catchy hooks, glossy production and a strong emphasis on choreography and image. Their breakthrough came with singles such as «Сладко (Sladko)» and «Мама Люба (Mama Luba)», which turned them into a fixture of Russian radio and television. The group also gained international attention, representing Russia at the Eurovision Song Contest with the song «Song #1».

Their biggest international hit, «Mi Mi Mi», became a viral sensation and one of the most recognizable Russian pop songs abroad, cementing the group's presence on YouTube and streaming platforms. Tracks like «Между нами любовь (Between Us Is Love)», «Я тебя не отдам (I Won't Give You Up)» and «Отпусти меня (Let Me Go)» further defined their catalogue of romantic, dancefloor-friendly pop.