Sech

Sech, born Carlos Isaías Morales Williams on December 3, 1993, in Río Abajo, Panama, is a leading figure in the modern reggaetón and Latin urban movement. He began releasing music in 2016 with singles like «El Error» and «Ganchito Azul», but achieved international breakthrough in 2017 with «Miss Lonely», which gained further momentum through remixes featuring Anuel AA and KAROL G, then two of the genre's biggest names.

Known for his smooth, melodic delivery that blends R&B-influenced singing with reggaetón and trap rhythms, Sech helped define the sound of Panama's rising urban scene alongside artists on labels tied to the broader Rich Music/Dímelo Flow ecosystem. His songs like «Otro Trago» and «Relación» became major hits across Latin America, both in original form and through star-studded remixes.

Sech's success helped put Panama on the map within the Latin urban genre, traditionally dominated by Puerto Rican and Colombian artists, and he has continued collaborating with major names in reggaetón while developing a distinctive melodic style within the genre.