Ruth B.

Ruth B., born Ruth Berhe in Edmonton, Alberta, Canada, rose to prominence in an unusually organic way: a short clip she posted to Vine in late 2014, featuring an original melancholy melody inspired by Peter Pan and the television series Once Upon a Time, went viral and became the seed for her breakout song «Lost Boy». The song's warm piano-and-voice sound and storybook lyricism quickly drew attention from major labels, and she signed with Columbia Records in 2015.

Her debut EP, The Intro, showcased a stripped-down aesthetic built around just her voice and keys, establishing the intimate, confessional tone that would define her early work. She went on to release her full-length debut, Safe Haven, working with producer Joel Little, expanding her sound with fuller pop and R&B arrangements while keeping the emotional directness that made «Lost Boy» resonate.

Songs like «Dandelions», «Mixed Signals», and «If This Is Love» reflect her continued interest in themes of love, longing, and self-reflection, delivered through smooth vocal melodies over piano- and R&B-influenced pop production. Ruth B. is recognized as one of the more notable artists to have translated social-media virality into a sustained recording career, bridging bedroom-pop intimacy with mainstream pop-R&B sensibilities.