Regard

Regard, real name Dardan Aliu, is a DJ and producer from Ferizaj, Kosovo, who built his early following by uploading remix compilations to YouTube before breaking through as a solo artist. His 2019 single «Ride It», a tropical house-flavored remix built on a sample of Jay Sean's 2008 song, became a viral TikTok phenomenon and turned him into an international hit-maker almost overnight.

Regard's sound is defined by warm, dance-pop-leaning electronic production — bright melodic hooks, tropical house textures and radio-friendly songwriting, often built around collaborations with vocalists and other producers. Following «Ride It», he continued to score international successes with tracks such as «Secrets», «You» (with Troye Sivan and Tate McRae), «Signals» and «Hallucination», consistently pairing his production style with strong pop topline melodies.

His rapid rise from a bedroom-produced YouTube remix channel to a globally streamed dance-pop artist makes him one of the notable success stories of the TikTok-driven era of pop music, and he remains active as a producer and collaborator across the electronic and pop landscape.