Pinkfong (핑크퐁)

Pinkfong is a South Korean educational entertainment brand created by the company now known as The Pinkfong Company (formerly SmartStudy), built around a pink fox character aimed at young children. The brand produces animated songs, nursery rhymes, and learning content distributed primarily through YouTube and mobile apps, blending simple, catchy melodies with bright, repetitive visuals designed for early childhood engagement.

Pinkfong became a global phenomenon with «Baby Shark», a reworking of a traditional campfire chant released on its YouTube channel in 2016. The song's infectious hook and accompanying dance turned it into one of the most-viewed videos in YouTube history and a genuine chart hit, entering the Billboard Hot 100 in January 2019. Its viral spread was fueled by parents and children worldwide, dance challenges, and celebrity attention, making it a rare case of a children's edutainment track crossing into mainstream pop culture.

Beyond the original, Pinkfong has released numerous remixes and variations of «Baby Shark», including electronic, 8-bit, and music-box versions, alongside other original children's songs like «누구야 누구» and «멋쟁이 토마토». The brand's output sits at the intersection of pop and electronic production aimed squarely at a family audience, and it has expanded into television, merchandise, and stage shows, cementing its place as a defining force in modern children's media.