Phum Viphurit

Phum Viphurit is a Thai singer-songwriter who was born in Thailand, raised in New Zealand, and later returned to Bangkok, where he built his music career. This mix of backgrounds gave him a distinctive, easygoing voice in the Thai indie-pop scene, blending laid-back guitar pop, soul and a touch of retro funk with lyrics delivered in fluent, colloquial English.

He gained international attention with the song «Lover Boy», whose warm, sun-soaked music video and breezy groove found a large audience online well beyond Thailand, turning him into one of the most recognizable Thai artists on streaming platforms. Tracks such as «Long Gone», «Hello, Anxiety» and «Pluto» further showcased his knack for pairing gentle, jangly guitar lines with introspective and often quietly anxious lyrics about growing up, mental health and self-acceptance.

Phum Viphurit's music sits at the intersection of Thailand's growing indie scene and a broader global city-pop and bedroom-pop revival, and he has become something of an ambassador for Thai indie music abroad. His live performances and warm stage presence, combined with a sound that feels both nostalgic and contemporary, have made him a fixture of festival lineups across Southeast Asia and beyond.