Now United

Now United is an international pop group created by entertainment executive Simon Fuller, assembled through a global search for teenage singers and dancers representing different countries. Debuting in December 2017 with the single «Summer in the City», the group was conceived as a first-of-its-kind project bringing together members from nations across every continent to perform in a shared, globally-minded pop format.

Musically, Now United blends pop with elements of R&B, electronic and rap, often built around upbeat, dance-driven production and multilingual appeal, with songs like «Na Na Na», «Who Would Think That Love?» and «Crazy Stupid Silly Love» showcasing their choreography-forward, youth-oriented style. The group also released material aimed at regional audiences, such as «Lendas» and «Paraná», reflecting their strategy of connecting with fans in members' home countries.

The lineup has evolved over time through fan-voted member searches, including a widely publicized 2019 search for an Australian member. Now United's identity centers as much on its international, socially-driven fanbase and rotating global cast as on any single musical style, positioning it as a distinctly 21st-century pop phenomenon.