KEVIN ROLDAN

Kevin Roldán is a Colombian singer, songwriter and producer from Cali, born in 1993, who rose to prominence within the country's urban and reggaetón scene. Known for his versatility, he moves comfortably between romantic reggaetón, perreo, salsa-tinged rhythms and hip-hop influenced flows, often writing and producing his own material.

He gained early recognition with «Macatraca (Contra la Pared)», a track that became a major regional hit and helped establish him as one of the leading urban artists in Cali, competing on radio charts with international reggaetón stars of the era. His catalog blends romantic ballad-style hooks with club-ready rhythms, a signature that runs through songs like «Hasta Abajo», «Nadie Como Yo», «PPP» and «Pa Tu Casa».

Beyond performing, Roldán has been active as a producer and label figure within the Colombian urban music scene, helping cultivate local talent alongside his own recording career. His work reflects the broader rise of Colombian reggaetón and urban pop as a commercial and cultural force in Latin music, with his emotive, radio-friendly songwriting keeping him relevant across shifting trends in the genre.