Jacob Sartorius

Jacob Sartorius is an American singer born in 2002 who first rose to prominence on Vine and later Musical.ly, where his lip-sync videos and comedic clips built him a massive young audience before he pursued music. That pre-existing fame gave him an unusually large and engaged fanbase the moment he released his debut single, even as it also drew intense scrutiny and criticism regarding his age and vocal ability.

His debut single, «Sweatshirt», released in 2016, became a surprise commercial success, breaking into the Billboard Hot 100 despite a polarized critical reception. He followed it with «Hit or Miss», which also charted and became closely tied to internet meme culture at the time, spreading his catchphrase far beyond his core fanbase.

Sartorius's music sits within teen pop, built around simple, catchy hooks aimed squarely at a young, social-media-native audience, with later singles including «Last Text», «Chapstick» and «Hit Me Back» continuing in that vein. His career is a notable example of the social-media-to-music-industry pipeline that emerged in the mid-2010s, where platform fame translated directly into chart presence.