J Balvin

J Balvin, born José Álvaro Osorio Balvín, is a Colombian singer widely regarded as one of the artists who brought reggaeton and Latin urban music to global mainstream audiences. Raised with an early interest in rock bands like Nirvana before turning to rap and reggaeton, he broke through in Colombia around 2010 with his debut album Real, followed by El Negocio and hit singles such as «En Lo Oscuro».

His international rise accelerated with collaborations like «6 AM» with Farruko and the massive hit «Ay Vamos», which became one of the most-viewed Latin music videos of its era. Balvin's sound blends reggaeton rhythms with pop, trap and electronic textures, giving his music a polished, dance-floor-ready quality that helped it cross over into English-language markets.

He has since become one of the genre's most commercially successful figures, scoring global hits such as «Mi Gente» and its Beyoncé remix, and collaborating widely across Latin and mainstream pop. Balvin's career reflects the broader explosion of reggaeton onto worldwide charts during the 2010s and 2020s.