J Álvarez

J Álvarez, born Javid David Álvarez Fernández, is a Puerto Rican reggaeton singer who emerged from the island's urban music scene in the late 2000s. Drawn to hip-hop from a young age, he was introduced to the reggaeton world through producer DJ Nelson, who signed him to the Flow Music label in 2009. He later established his own imprint, On Top of the World Music.

His sound blends reggaeton's characteristic dembow rhythm with R&B-inflected melodies and hip-hop-derived flow, giving his music a smoother, more romantic edge alongside harder urban tracks. Songs such as «La Pregunta», «Sexo, Sudor y Calor» and «Regálame una Noche» illustrate this mix of romantic and street-oriented styles that helped him stand out in a crowded genre.

J Álvarez debuted with the album «Otro Nivel de Música» in 2011, later reissued as «Otro Nivel de Música: Reloaded», which earned a Latin Grammy nomination for Best Urban Album in 2012. He followed with «De Camino Pa' la Cima» in 2014, also given a «Reloaded» edition in 2015. Across his catalog he has collaborated widely with other reggaeton artists, cementing his place as one of the genre's steady hitmakers.