Isabel LaRosa

Isabel LaRosa is a Cuban-American singer, songwriter, and video director born in 2004 and raised in Annapolis, Maryland. She signed with RCA Records in 2021 and released her debut EP, «I'm Watching You», in 2022, but it was her single «i'm yours» that turned her into a viral phenomenon after it spread widely on TikTok, introducing her moody, cinematic sound to a global audience.

Her music blends dark pop with elements of R&B and electronic production, favoring atmospheric, whispery vocals and minimalist, bass-driven beats that evoke tension and intimacy. Tracks like «Favorite» and «older» continue this hushed, unsettling aesthetic, which has drawn comparisons to horror-film scoring as much as to contemporary pop songwriting. LaRosa is unusually hands-on with the visual side of her career, writing treatments and co-directing videos herself; she directed the «i'm yours» video entirely on her own.

After several years of steady single and EP releases, LaRosa began work on her debut full-length album, «Raven», marking a new stage in a career built as much on her control of image and narrative as on her music itself.