In Vivo

In Vivo is a Serbian pop-rap duo made up of Igor Maljukanović and Neven Živančević, active since the late 2000s. The pair built their following in an unusual way for the era, gaining traction through internet promotion via the music site Folkoteka.com rather than traditional radio or label pushes, which helped their breakthrough single «Tu, tu, tu» become a viral hit before they had even properly introduced themselves to the wider public.

Their creative process is notably split: Maljukanović handles the music and melodies while Živančević writes the lyrics, with both collaborating on arrangement. This division has produced a catalog blending pop hooks with rap verses and playful, often flirtatious lyrical themes, reflected in songs like «Moje leto», «Carpe Diem», and «Muzika za Sex».

Over the years In Vivo has remained a recognizable name on the regional Balkan pop scene, known for catchy, radio-friendly production paired with accessible, youth-oriented storytelling. Tracks such as «Sećer i So» and «Partimanijak» further illustrate the duo's knack for danceable, summer-ready pop songs that helped sustain their popularity well beyond their internet-driven debut.