iamamiwhoami

iamamiwhoami is a Swedish audiovisual project fronted by Jonna Lee, who also performs solo as ionnalee, working in close collaboration with producer Claes Björklund (also known under the alias Barbelle). The project emerged anonymously in 2009, releasing a series of cryptic teaser videos on YouTube before revealing itself as Lee's work, and quickly became known for treating music as inseparable from visual storytelling.

Musically iamamiwhoami blends electronic pop with organic, nature-inflected textures, pairing icy synth production with Lee's breathy, emotive vocals. Songs such as «FOUNTAIN», «SHADOWSHOW» and «play» showcase this fusion of pulsing electronic rhythm and atmospheric, almost ritualistic imagery, while shorter, more abstract tracks like «y», «t» and «n» reflect the project's early fascination with minimalist, symbol-like titling and serialized release strategy.

The project's influence lies as much in its multimedia approach as in its sound, with elaborate music videos and live performances built around striking, often surreal visual concepts. Tracks like «CHASING KITES» and «sever» further cemented iamamiwhoami's reputation for combining introspective songwriting with a distinctive audiovisual aesthetic, making Lee and Björklund's ongoing partnership one of the more singular collaborations in Scandinavian electronic pop.