About the artist
GOAT is a comedic musical duo formed by British brothers Jack Maynard and Conor Maynard, known for parody and novelty songs built around their own YouTube fame. Conor Maynard first rose to prominence as a singer with a popular covers channel before signing to a major label and releasing original pop material, while Jack Maynard built his following as a vlogger and later became known to UK television audiences through appearances on reality shows. As GOAT, the brothers combine Conor's polished pop vocals with Jack's comic rap verses, poking fun at their own online personas and everyday life.
The project sits at the intersection of pop and rap, using recognisable chart-style hooks paired with self-deprecating, often silly lyrics rather than serious subject matter. Tracks such as «Grenade», «Friendzone» and «First Car» reflect the duo's approach of taking familiar pop and hip-hop tropes and turning them into humorous, personal vignettes aimed squarely at their existing online audience.
GOAT functions as a side project alongside Conor's solo pop career and Jack's broader media work, and its output has largely stayed within the YouTube ecosystem where the brothers first built their fanbase. The duo's music is best understood as an extension of British YouTube culture in the 2010s, when creators frequently used music as another format for content and fan engagement rather than as a primary career path.