flor

flor is an American alternative rock band formed in 2014 and based in Portland, Oregon, made up of Zach Grace on lead vocals and guitar, McKinley Kitts on lead guitar, Dylan Bauld on bass, and Kyle Hill on drums. The band emerged from Oregon's indie scene with a sound rooted in dreamy, guitar-driven melodies layered with warm production, positioning them within the mid-2010s wave of introspective, hook-forward alternative pop-rock.

Their early self-released EP «Sights & Sounds» helped build a grassroots following before the band signed to Fueled by Ramen in 2016, a label known for shaping the pop-punk and alternative landscape. Their debut full-length, «come out. you're hiding», released in 2017, expanded on their emotionally direct songwriting, exploring themes of vulnerability, connection and self-discovery through tracks that balance shimmering guitar tones with intimate, conversational lyrics.

flor's music sits at the intersection of indie rock and polished alternative pop, appealing to listeners drawn to bands that blend earnest lyricism with atmospheric, richly textured instrumentation. Their catalog reflects a consistent evolution toward more expansive, emotionally resonant songwriting while retaining the melodic guitar work that first defined their sound.