Feid

Feid, born Salomón Villada Hoyos in Medellín, Colombia in 1992, is a singer, songwriter and producer who became one of the most influential voices in modern reggaetón and Latin urban pop. Before establishing his solo career he built a reputation as an in-demand songwriter, penning hits for other artists and contributing to J Balvin's «Ginza», which helped cement his standing in the Medellín urban-music scene alongside figures like Balvin and Karol G.

His sound blends reggaetón, dembow and R&B textures with melodic, often introspective songwriting, frequently released under his alter ego Ferxxo. Albums such as «19», «Ferxxo Vol. 1: M.O.R.» and «Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum» showcase his range from club-ready anthems to more personal, moody tracks, and have earned him multiple Latin Grammy nominations.

Feid has collaborated widely across Latin music, working with artists including J Balvin, Nicky Jam, Reykon, Wolfine and CNCO, and his catalogue includes streaming hits like «Normal», «Classy 101» and «Sígueme (Remix)». He remains one of the key architects of the genre's late-2010s and 2020s evolution, balancing hitmaking for others with a distinctive solo artistic identity.