Erika Costell

Erika Costell is an American Instagram-famous model and internet personality who built her public profile through swimwear, fitness, and lingerie photoshoots before moving into music and vlogging. Her rise to wider fame came when she joined Team 10, the influencer collective founded by Jake Paul, in July 2017, which placed her at the center of one of the most-watched corners of YouTube culture at the time.

Her relationship with Jake Paul, whom she publicly referred to as her husband despite the couple never legally marrying, became a major storyline followed closely by fans and tabloid-style YouTube coverage; the two split in November 2018, a breakup that itself generated significant online attention. Alongside this personal narrative, Erika Costell used her platform to launch a music career, releasing pop and pop-rap tracks aimed squarely at her existing online fanbase.

Songs like «There For You», «Not Her», and «Thots Not Feelings» reflect a confessional, social-media-native style typical of influencer-turned-musicians of the late 2010s, blending glossy pop production with lyrics that often referenced her public persona and relationships. She remains best known as a hybrid figure straddling modeling, influencer culture, and music.