Em Xinh "Say Hi"

Em Xinh «Say Hi» is a Vietnamese reality competition show that premiered in 2025 on HTV2 / Vie Channel and the VieON streaming app, hosted by Trấn Thành. It follows thirty young women («em xinh») as they compete through a series of performance and survival-style challenges, drawing on teamwork and courage to earn a spot in the final lineup. The show is the female counterpart to the hit 2024 series Anh Trai «Say Hi», and follows a broadly similar concept of turning a large cast of contestants into a performing collective through televised elimination rounds.

On Lyricser the project is represented by songs credited to the collective ensemble, spanning pop, rap and electronic textures typical of Vietnamese variety-show music — polished production built around group vocals and dance-oriented arrangements, with tracks like «GÃ SĂN CÁ», «KHÔNG ĐAU NỮA RỒI» and «EM CHỈ LÀ» released alongside the broadcast to promote individual contestants and stage performances.

As with its sister show, Em Xinh «Say Hi» functions as much as a music-industry pipeline as a television program, generating a steady stream of singles and group tracks tied to each week's episode, with the first season running from May to August 2025.