daybe

daybe (real name Danila Ivanov) is a Russian artist, blogger and beatmaker from Vologda who rose to prominence through short-form video platforms before establishing himself as one of the key figures in the Russian-language hyperpop scene. He began releasing music in the late 2010s with lyrical, softer material before shifting toward the aggressive, glitchy, hyperpop-leaning sound that would define his breakthrough.

His music blends hyperpop, pop and rap influences with distorted, high-energy production, often built around catchy, meme-friendly hooks that spread rapidly on social media. Tracks like «Кобыла» and «Антикобыла» marked a turning point in his career, cementing his signature style, while his collaborations with singer Лялька (his future wife) produced several of his biggest hits.

daybe’s work sits at the intersection of internet culture and contemporary Russian pop, reflecting how platforms like TikTok have reshaped how hyperpop-adjacent artists build audiences. His rapid rise from blogger to recording artist, and his continued run of viral collaborations, have made him one of the most recognizable names among younger Russian listeners drawn to fast, hook-driven, digitally native pop music.