Cvija

Cvija, born Stefan Cvijović in Belgrade in 1989, is a Serbian pop and rap singer, producer and songwriter who began his musical career in 2006. In 2009 he founded his own production house, Hit Music, which became the base for his output and for launching collaborations with other regional artists. His sound blends mainstream Balkan pop with elements of rap and R&B, often built around emotional, melodic hooks aimed at wide radio and club appeal.

Over the years Cvija has worked with a wide range of artists from the former Yugoslav pop and rap scene, including Rasta, Deniro and MC Stojan, and has recorded duets with younger stars such as Teodora Džehverović. His catalogue includes hits like «Nema te», «Gde si ti» and «Poziv», tracks that helped cement his place among the most consistently popular performers in Serbian pop-folk-adjacent music.

His work has been recognized with several regional awards, including honors for «Nema te» and «Gde si ti», reflecting his sustained presence on Balkan charts and television. Cvija remains active as both a performer and a producer, continuing to release new singles and mentor younger acts through his label.