bixby

bixby is a Vietnamese-American singer-songwriter based in the United States, born in 2004. He built an early following through streaming platforms with a sound built on airy, dreamy instrumentals paired with catchy hooks and confessional, relatable lyrics about love, heartbreak, and self-doubt. His delivery blends soft pop and R&B phrasing with light rap cadences, placing him among a wave of bedroom-pop-adjacent artists who write directly about young adult emotional experience.

His breakout songs, including «darling, he lied» and «endlessly», spread widely on short-form video platforms, helping him build a large audience before any formal label backing. Tracks like «desire», «distance», «whyy», and «throw ur life away» further established his style: minimal, atmospheric production over which his voice carries most of the emotional weight.

In August 2022, bixby signed to Dog Show Records, a subsidiary of Atlantic Records, marking his transition from independent releases to major-label support. His first single under the new deal, «easy», came out in October 2022. Since then he has continued releasing music that keeps the same intimate, vulnerable songwriting that first drew listeners to him.