Bích Phương

Bích Phương, born Bùi Thị Bích Phương in 1989, is a Vietnamese pop singer who first gained national attention through Vietnam Idol, competing in the 2008 and 2010 seasons before building a solo career defined by melodic ballads and, later, quirky, self-aware pop. Over the 2010s and 2020s she became one of Vietnam's most consistently viral artists, known for pairing catchy hooks with humorous, cinematic music videos.

Her breakthrough hits such as «Bùa Yêu» and «Một Cú Lừa» showcased a shift from earnest balladry toward playful, tongue-in-cheek pop that pokes fun at romance and modern life, a formula she refined further with «Đi Đu Đưa Đi» and «từ chối nhẹ nhàng thôi». Her songs frequently blend V-pop melodic sensibilities with light R&B and electronic touches, and her videos are known for elaborate, comedic storytelling that often satirizes her own celebrity persona.

Bích Phương has remained a fixture of Vietnamese pop culture for over a decade, balancing chart success with a distinct comic sensibility rare among mainstream V-pop singers. Tracks like «Phai Dấu Cuộc Tình» and «CHU KỲ MỚI» further cemented her range between heartfelt balladry and irreverent pop, making her one of the more idiosyncratic and enduring voices in contemporary Vietnamese music.