adore

adore is an electronic/dance-pop project built around an elaborate fictional mythology rather than a conventional public identity — the artists behind it are anonymous, presenting themselves through their Discord community as characters living in a flooded, dystopian year-2099 New York. This lore-driven, internet-native approach to branding is part of what distinguishes adore within the current wave of bedroom and TikTok-born pop acts.

Musically, adore works in glossy, melancholic electronic pop, blending dance production with emotionally direct, often nostalgic songwriting. The project's early song «dancing while the world burns» established its aesthetic, but it was the 2024 single «did i tell u that i miss u» that broke through commercially, going viral on TikTok and rapidly pushing adore's monthly listener numbers into the millions on streaming platforms — a striking result for an act with no major-label backing and a still-small catalog.

adore's rise reflects a broader pattern in contemporary pop: an independently released, algorithm-driven hit turning an anonymous, lore-heavy internet project into one of the more closely watched newer names in electronic pop.