Addison Rae

Addison Rae rose to fame first as a social media personality, becoming one of the most-followed creators on TikTok before transitioning into music. After an early, commercially modest debut single, she spent years developing a more defined artistic identity, releasing an EP and collaborating with producers Elvira Anderfjärd and Luka Kloser, whose work with Charli XCX and other hyperpop-adjacent pop artists shaped her sound.

Her 2024 single «Diet Pepsi», along with a guest verse on a Charli XCX remix, marked a turning point critically, positioning Rae within a wave of glossy, breathy, dance-pop-leaning pop informed by 2000s and 2010s pop nostalgia filtered through a contemporary electronic production style. This new era brought a string of singles and a fuller artistic persona distinct from her earlier internet-fame image.

Rae's trajectory from viral dance-video star to a critically acknowledged pop artist is notable in itself, reflecting a broader pattern of internet-native creators crossing into music, and her recent work has been received as a genuine artistic reinvention rather than a novelty crossover.