88rising

88rising is a media and entertainment company founded in New York by Sean Miyashiro, built around promoting Asian and Asian-American artists and building a cultural platform that blends music, video, and media production. Rather than a traditional record label alone, it operates as a hybrid brand connecting hip-hop, pop, and R&B artists across the US and Asia.

The collective and label have brought together artists such as Rich Brian, Joji, NIKI, and the Higher Brothers, releasing collaborative compilation projects like Head in the Clouds and Head in the Clouds II, alongside standout singles such as «Midsummer Madness» and «Indigo», which showcased the label's genre-blending, collaborative approach. Its releases often merge trap and pop production with distinct cultural identity, positioning 88rising as a bridge between Asian music scenes and Western hip-hop and pop audiences.

Beyond music, 88rising has expanded into festivals, television, and film, most notably with the Head in the Clouds festival series, reinforcing its role as a broader media brand rather than a single-genre outlet. The company's roster and output continue to reflect its founding mission of creating visibility for Asian artists within global pop culture.