PewDiePie

PewDiePie, born Felix Arvid Ulf Kjellberg on October 24, 1989 in Gothenburg, Sweden, is best known as a pioneering YouTube personality whose comedy and gaming commentary channel was the platform's most subscribed-to channel from 2013 to 2019. His music output grew out of that online persona rather than a traditional artist career, functioning as comedic, satirical commentary on internet culture and his own YouTube rivalries.

His most notable release, «Bitch Lasagna» (2018), was a diss track aimed at the Indian media company T-Series during their widely publicized race for the most-subscribed YouTube channel. Its follow-up, «Congratulations», both mocked and acknowledged T-Series' eventual success, while «Coco» took aim at a children's nursery-rhyme channel threatening his subscriber count. These tracks blend rap and electronic elements with an intentionally over-the-top, meme-driven tone.

Rather than pursuing music as a primary career, PewDiePie has used these releases as extensions of his internet fame, drawing on YouTube drama and viral culture for material. His influence on internet culture has been recognized well beyond music, including a spot on Time's list of the World's 100 Most Influential People, and his musical output remains a niche but widely-viewed offshoot of one of YouTube's most significant careers.