IceJJFish

IceJJFish, born Daniel McLoyd in 1994, is an American internet personality and singer who became a viral sensation with his 2013 song «On the Floor». The track's off-key, off-beat vocal delivery, paired with an earnest, low-budget music video, made it one of the most widely mocked and shared musical clips of the early YouTube era, racking up tens of millions of views and cementing his reputation as an internet meme.

Rather than fading with the joke, McLoyd leaned into his newfound fame, releasing further singles and appearing on television shows and internet podcasts that capitalized on his notoriety. He was often referred to, tongue-in-cheek, as the «King of R&B» by commentators and other artists riffing on the viral appeal of his singing style. Over the following years he continued to release music, including full studio albums and EPs, expanding his catalogue well beyond the song that made him famous.

In 2019 he shifted his focus toward gospel music, saying it better reflected the sound and message he wanted to convey. IceJJFish remains a notable example of an artist whose career was launched and sustained largely through internet virality rather than traditional industry channels.