Dounia

Dounia Tazi is a Moroccan-American singer, songwriter, and former model whose path into music grew directly out of her online presence. She first gained a following as an Instagram model known for body-positivity advocacy, using that platform and the connections it brought to fund and launch a music career, initially self-releasing her breakout single «East Coast Hiding» in January 2017, which became a notable Soundcloud success.

Her commercial run began properly with the EP «Intro To» in October 2017, followed by «The Avant-Garden» in 2018 and «NOT GOOD FOR THE EGO» in 2019, before her debut album, «The Scandal», arrived in July 2019, preceded by the single «DELIGHTFUL». Her sound blends R&B, pop, and rap influences, favoring intimate, confessional songwriting delivered with a soulful, contemporary R&B vocal style that fits alongside the wave of internet-native R&B artists of the late 2010s.

Dounia's dual identity as model and musician shaped her early rise, with brand campaigns for names like Forever 21, Sephora, and Refinery29 building the audience she later converted into listeners. Her catalog, including songs like «Shyne» and «GLASS WALLS», reflects an artist whose body-positive, personal-narrative approach carried over from her modeling work into deeply candid songwriting.