BIBI (비비)

BIBI, born Kim Hyeong-seo, is a South Korean singer-songwriter signed to Feel Ghood Music, known for a genre-fluid style that moves fluidly between R&B, pop, rock and rap. Before her official debut, she built a following posting music independently online under the name «Naked Bibi,» and she first gained wider attention as a runner-up on the audition show The Fan in 2018, which highlighted her ability to inhabit very different musical styles convincingly. She officially debuted in 2019 with the single «BINU,» followed by her first mini album, showcasing her hand in both songwriting and production from the start.

BIBI's music is distinguished by sharp, often provocative songwriting and a theatrical, character-driven approach to performance, evident in tracks like «나쁜년 (BIBI Vengeance)» and «사장님 도박은 재미로 하셔야 합니다 (KAZINO)». Her 2022 single «밤양갱 (Bam Yang Gang)» became a major crossover hit, showing her ability to fuse a retro, trot-influenced sound with modern pop sensibilities and reach a mainstream audience beyond typical R&B listeners.

She stands out in the Korean R&B and pop scene for treating each release almost like a short film, pairing musical genre-shifting with strong visual and narrative concepts across singles like «Sugar Rush» and «BAD SAD AND MAD».