Yeat

Yeat, born Noah Smith in Lake Oswego, Oregon, is a rapper and producer known for building his own hazy, heavily processed sonic world often nicknamed the «Yeat sound» or «Rage.» Starting out as Lil Yeat in the mid-2010s, he rebranded simply as Yeat in 2018 and steadily built a devoted online following through independent releases before breaking into the mainstream.

His music is defined by warped, auto-tuned vocals, booming 808s and an almost alien vocabulary of ad-libs and slang, drawing loose comparisons to Playboi Carti and Young Thug while carving out a distinct, immersive aesthetic across projects like Up 2 Më, Lyfë and 2 Alivë. Songs such as «Talk», «Gët Busy» and «Money So Big» helped cement his reputation as one of the most influential young voices shaping the rage and hyperpop-adjacent corners of trap.

Known for his prolific work ethic and tight control over his own visual and sonic branding, Yeat has become a defining figure for a generation of rap that prioritizes mood, texture and internet-native aesthetics over traditional lyricism, influencing a wave of soundalike artists in the process.