URLtv

URL, widely referred to as URLtv, is the Ultimate Rap League, one of the most influential battle rap leagues in the world, founded in 2009 by Smack White, Eric Beasley (DNA) and Norbes. What began as a single Smack/URL event grew into the dominant platform for competitive freestyle and written battle rap, streaming and archiving matchups through its own network rather than functioning as a musical act in the traditional sense.

URLtv's catalog consists of recorded battles between prominent battlers rather than songs, featuring names that became stars of the battle rap genre through the platform, including Loaded Lux, Tsu Surf, Hollow Da Don, Daylyt, Tay Roc, Charlie Clips, Cassidy and Goodz. Marquee matchups such as «Loaded Lux vs. Charlie Clips», «Hollow Da Don vs. Tay Roc» and «Tsu Surf vs. Hitman Holla» are considered landmark events in battle rap history, drawing huge online audiences and elevating the format's visibility within hip-hop culture at large.

By providing a consistent, professionally produced stage for battle rap, URLtv played a central role in transforming the genre from underground, loosely organized events into a structured league with recurring stars, rivalries and pay-per-view-style releases, cementing its status as the sport's premier institution.