Paulo Londra

Paulo Ezequiel Londra Farías, known as Paulo Londra, is an Argentine rapper, singer-songwriter, and freestyler born on April 12, 1998, in Córdoba, Argentina. He built his early reputation competing in El Quinto Escalón, one of the largest Spanish-language freestyle battle circuits, before pivoting to a recording career built on melodic trap and Latin urban pop.

On February 21, 2018, he co-founded the record label Big Ligas together with his longtime producer Ovy on the Drums and businessman known as The KristoMan. That partnership shaped his breakout sound: hook-driven trap and reggaetón-inflected pop delivered with a distinctly Argentine, conversational flow that stood apart from the Puerto Rican and Colombian mainstream of Latin urban music. Songs like «Adán y Eva» and «Nena Maldición» became global hits and helped bring Argentine urban music to international audiences.

Londra's rise was interrupted by a prolonged legal dispute with Big Ligas over his contract, which kept him out of new releases for several years before he returned to music. His work with Ovy on the Drums remains central to his catalogue, and he is regarded as one of the artists who helped put Argentina on the map within the broader Latin trap and urban pop movement.