NEFFEX

NEFFEX is an American music project centered on Bryce Savage (born Brandon Horth), formerly working alongside producer Cameron Wales. Blending hip-hop, alternative rock and EDM into an aggressive but ultimately pop-leaning sound, NEFFEX built its audience through a distinctive strategy: releasing music free of copyright restrictions, which made it a go-to soundtrack for YouTube creators and other online content in the late 2010s.

The project's defining moment was its «100 songs in 100 weeks» run, launched in February 2017, an extraordinarily prolific stretch that ran from «Bros B4 Hoes» to «100 (Count It)» and established NEFFEX's brand of motivational, high-energy anthems built around themes of perseverance, self-belief and chasing ambition. Tracks like «Fight Back», «Grateful» and «Destiny» became widely recognized through their ubiquity in online video content.

Savage and Wales began making music together in a punk rock band as teenagers before forming NEFFEX in 2015. The duo released their final joint album, «New Beginnings», in 2020 before the partnership ended around 2021, with Savage continuing the project independently.