Lyrical Lemonade

Lyrical Lemonade is a Chicago-based multimedia and video production brand founded in 2013 by director Cole Bennett, initially launched as an internet blog before evolving into one of the most influential visual outlets of the SoundCloud and streaming-rap era. Bennett began by filming and editing music videos for friends and local artists, gradually building a signature style defined by saturated colors, surreal imagery, and cinematic energy that helped define the aesthetic of a generation of hip-hop.

The brand's breakthrough came through booking and later directing for major names in rap, and it has since worked with artists ranging from Juice WRLD and Ski Mask the Slump God to Eminem and J. Cole, helping launch and elevate numerous careers along the way. Beyond videos, Lyrical Lemonade expanded into festivals, merchandise, and compilation releases featuring guest artists, cementing its role as a cultural tastemaker rather than a traditional record label or artist.

Musically, releases under the Lyrical Lemonade name draw on rap, pop, and R&B, often built as collaborative posse cuts showcasing the wide network of artists connected to the brand. Songs like «Doomsday» and «Stop Giving Me Advice» reflect this collaborative approach, blending Bennett's visual sensibility with the sound of contemporary hip-hop.