Lil Jon & The East Side Boyz

Lil Jon & The East Side Boyz were an American rap group formed in the mid-1990s in Atlanta, Georgia, built around producer and hype-man Lil Jon alongside rappers Big Sam and Lil' Bo. The group became the driving force behind the crunk movement, a high-energy, bass-heavy subgenre of Southern hip hop defined by chanted hooks, aggressive call-and-response vocals and booming club production.

The group broke into the mainstream in the early 2000s, with tracks like «Get Low» becoming a defining club and party anthem of the era, alongside hits such as «Bia' Bia'», «I Don't Give A...» and «What U Gon' Do». Their sound, rooted in the Dirty South scene, helped push crunk from a regional Atlanta phenomenon into a nationally recognized style, influencing a generation of Southern rap and setting the stage for Lil Jon's later work as a producer and solo artist collaborating with major R&B and pop acts on tracks like «Lovers and Friends».

Beyond their chart success, Lil Jon & The East Side Boyz are remembered as key architects of crunk's aesthetic, shaping the sound of Southern hip hop clubs and parties throughout the 2000s and leaving a lasting mark on mainstream rap production.