Jay Critch

Jay Critch, born Jason Critchlow, is a rapper from Brooklyn, New York, who emerged as part of the wave of New York hip-hop artists blending trap production with melodic, hook-driven flows. He is signed to Rich The Kid's label, Rich Forever Music, a connection that shaped his early rise through guest features and label-affiliated projects.

After building buzz with a string of singles, he released his debut project «Hood Favorite» on November 2, 2018, showcasing his laid-back delivery and ear for glossy, radio-ready trap beats. Tracks like «Fashion» and «Did It Again» helped establish his sound within the broader Brooklyn and Rich Forever scene.

His music sits at the intersection of New York drill-adjacent energy and the Atlanta-influenced trap sound that dominated late-2010s hip-hop, and his collaborations with Rich Forever labelmates have kept him closely tied to that camp's collective identity within contemporary rap.