iLoveMemphis

iLoveMemphis, born Richard Maurice Colbert on March 29, 1993 (also known as IHeartMemphis), is an American rapper and social media personality from Memphis, Tennessee. He built his early following largely through internet virality, blending humor, dance-driven content and rap in a way that made him a recognizable figure beyond just music.

He is best known for his breakout single «Hit The Quan», a song tied to its own viral dance trend that helped popularize the track well beyond hip-hop's core audience and became one of the defining novelty-dance rap hits of the mid-2010s. His catalog also includes tracks like «Lean And Dabb» and «Bang», continuing the pattern of pairing catchy, dance-friendly rap with online trends.

On March 18, 2016, he released his debut studio EP, «The Turn Up Kid», consolidating his sound rooted firmly in Memphis rap while reflecting his social-media-native approach to building an audience. iLoveMemphis remains most associated with the «Hit The Quan» era and its cultural footprint as a viral dance-rap phenomenon.