ХЛЕБ (HLEB)

ХЛЕБ (HLEB) is a Russian comedic trap trio formed by Denis Kukoyaka, Alexander Shuliko and Kirill Trifonov, who came together after struggling to find their footing as video bloggers. Their breakthrough came with an early viral track that quickly spread across the Russian-language internet, earning them a devoted fanbase almost overnight. They followed that momentum with their debut EP Chёrny in 2013, establishing a style built on absurdist, self-aware humor layered over trap and pop-rap beats.

The group is known for pairing catchy, meme-ready hooks with high-production music videos, a combination that has helped set them apart from many peers in the Russian rap scene. Their full-length album Bely arrived at the end of 2016, followed in November 2017 by Pushka, a deliberately genre-crossing record blending trap, pop and electronic influences. Songs like «Ну ты понял», «Шашлындос» and «Эба» showcase their knack for turning slang, internet culture and ironic bravado into hooks that stick.

After extensive touring, ХЛЕБ released the EP Хлеб должен быть в каждом доме 2, continuing their approach of short, punchy releases packed with quotable lines. Tracks such as «Курточка Stone Island» and «Алиэкспрессгэнг» lean into consumerist and internet-meme satire, cementing the group's reputation as one of Russian rap's most playful and irreverent acts.