Father

Father, born Centel Orlando Magnum, is an American rapper and producer from Atlanta, Georgia, who rose to prominence as the founder of the independent label Awful Records in 2014. Known for a lo-fi, off-kilter production style and deadpan, often absurdist delivery, he became a central figure in Atlanta's alternative and experimental rap underground during the early-to-mid 2010s.

His breakout track «Look at Wrist» helped define a slept-on, mixtape-driven aesthetic that stood apart from Atlanta's more polished trap mainstream, blending raunchy humor with a minimalist, DIY sound. As Awful Records' leader, he cultivated a collective of like-minded artists including ABRA, Slug Christ, Ethereal and others, helping shape a distinct regional sound rooted in cloud rap and lo-fi experimentation.

Father's catalog spans irreverent, genre-blurring tracks that fold in elements of R&B, punk attitude and internet-era rap sensibilities. He remains a notable figure for listeners tracing the lineage of Atlanta's underground and alternative rap scenes outside the city's commercial trap dominance.