Don Joe

Don Joe, born Luigi Florio in Milan, is an Italian rapper and record producer widely regarded as one of the most influential beatmakers in Italian hip hop. He began as a rapper and beatmaker in the early 1990s before moving into professional production, eventually becoming a key architect of the sound that shaped a generation of Milanese rap through his work with the collective that would give rise to some of Italy's biggest rap stars.

His production style blends hard-hitting trap and rap beats with cinematic, often dark atmospheres, and he has built a reputation both as a behind-the-scenes producer for other artists and as a performing rapper in his own right, releasing tracks like «BANDITO», «DESERT EAGLE» and «GUERRIERO» that showcase his aggressive, street-oriented aesthetic.

Over a career spanning decades, Don Joe has remained a central figure connecting Milan's earlier hip hop generation with more recent trap-influenced Italian rap, valued both for his technical production craft and for the authenticity of his own rapping. His work bridges classic Italian hip hop sensibilities with contemporary trap production, making him a reference point for producers and rappers alike.