About the artist
Deji, born Comfort Ilori "Deji" Olatunji in Watford, England, is a YouTuber and musician who rose to fame alongside his older brother, KSI, as part of the early British YouTube gaming and comedy scene. He first built an audience through his ComedyShortsGamer channel, mixing gaming content, pranks and vlogs before expanding into a broader entertainment career that includes boxing exhibitions and music.
As a musician, Deji operates in a lane shaped by internet culture, releasing rap and electronic-leaning tracks often tied to online drama, diss tracks aimed at fellow creators, and collaborations within the YouTuber and Sidemen ecosystem. Songs such as «Sidemen Diss Track», «Ungrateful», «No L's» and «Unforgivable» reflect this mix of confrontational bars and viral, internet-native subject matter, aimed squarely at his existing online fanbase rather than traditional charts.
Deji's musical output is inseparable from his broader online persona — brash, meme-aware and reactive to internet discourse — which sets him apart from artists who came up purely through the music industry. His crossover between YouTube stardom, boxing and music mirrors a wider trend of British internet personalities using music as an extension of their online content.