BIG30

BIG30, born Rodney Lamont Wright Jr. in Memphis, Tennessee, is a rapper who emerged as a leading voice in the city's modern street-rap scene. His style channels the dark, bass-heavy, and often unsettling energy long associated with Memphis hip-hop, delivered with a blunt, matter-of-fact tone that recounts life in his neighborhood without embellishment. He came up alongside a tight circle of local collaborators, most notably his childhood friend Pooh Shiesty, with whom he built much of his early buzz.

His breakout moment came with the single «Allegations», a collaboration that crossed over from regional rap circles onto the Billboard Hot 100, helping establish both artists as names beyond Memphis. Tracks like «Murda Day», «Shots Out the Vette», «First Day Out» and «Free Shiest Life» reflect his consistent lyrical focus: survival, loyalty, and the consequences of street life, delivered over dense, menacing production typical of the current Memphis sound.

BIG30 represents a newer generation of Memphis rappers who have modernized the city's signature grimy aesthetic for streaming-era audiences, while staying rooted in the same regional sound that shaped acts like Three 6 Mafia decades earlier. His catalog is defined by tight collaborations within his local scene and a consistent, unpolished street-rap identity.