Berner

Berner, born Gilbert Anthony Milam Jr. on October 27, 1983, is an American rapper and entrepreneur from the Bay Area of California. His music grew out of the region's independent hip-hop scene, and he built his career largely outside major-label systems, releasing a steady stream of albums and mixtapes that established him as a fixture of West Coast rap.

His style is marked by a laid-back, conversational delivery paired with introspective lyrics that often double as commentary on hustle, business, and street life, drawing on the funk- and soul-inflected sound of the Bay Area. Notable projects include «The Big Pescado», «Rico», and «La Plaza», and he has built extensive collaborative relationships with artists such as Wiz Khalifa, Curren$y, and Mozzy, contributing to tracks like «Faded» and «Chapo».

Beyond music, Berner is known as a prominent entrepreneur in the cannabis industry, most notably through the Cookies brand, which he helped build into one of the best-known names in the space. This dual identity as rapper and businessman is central to his public persona, with his music frequently reflecting the same hustle-driven ethos as his commercial ventures.