bbno$

bbno$ (born Alexander Leon Gumuchian, June 30, 1995) is a Canadian rapper and singer from Vancouver known for his laid-back, tongue-in-cheek approach to hip-hop and pop. His stage name, pronounced baby no money, reflects a self-deprecating persona built around frugality and internet humor rather than typical rap bravado. He began releasing music as a member of the Broke Boy Gang before going solo in 2016 with the track «nah».

bbno$ built his audience through SoundCloud and viral internet culture, gaining an early breakout in China after a member of the group TFBoys danced to one of his tracks. His music blends rap with pop, electronic, and R&B textures, favoring bouncy, meme-friendly hooks over dense lyricism. Songs like «edamame» and «Lalala» became global streaming hits, showcasing his knack for infectious, low-stakes anthems.

A key part of his career has been his partnership with fellow rapper Yung Gravy, whom he met when both had only around a hundred SoundCloud followers. The pair perform together as BABY GRAVY, releasing collaborative projects that helped cement bbno$'s reputation as one of the internet's most consistently viral independent artists.