B Ray (VNM)

B Ray is a Vietnamese rapper and singer known for blending catchy pop hooks with rap verses, part of the wave of Vietnamese hip-hop artists who brought the genre to mainstream radio and streaming charts. He gained wider recognition through collaborations within the Vietnamese rap scene and via televised music competitions, where his melodic flow and playful, conversational lyrics set him apart from more aggressive rap styles. His music often mixes Vietnamese pop sensibilities with trap-influenced beats.

B Ray has built a catalog of hits that blend humor, everyday storytelling, and emotional narratives, with tracks such as «Thất Đức», «Cho Ba», and «Cao Ốc 20» showcasing his range from lighthearted party anthems to more reflective, personal songs. He frequently collaborates with other prominent Vietnamese artists, and his duets and joint tracks have been key to his popularity, helping cross rap into the broader V-pop audience.

As one of the more commercially successful rap figures in Vietnam, B Ray represents the genre's move from underground scenes into mainstream Vietnamese pop culture, helping pave the way for hip-hop's acceptance on national television and major streaming platforms.