070 Shake

070 Shake is a singer, rapper and songwriter from North Bergen, New Jersey, known for a genre-blurring sound that draws on rap, pop, R&B and alternative rock. She is a founding member of the 070 collective, a group of young artists named after the shared area code of their hometowns, and her stage name reflects her quick, restless creative energy.

Shake first drew wide attention for her contribution to Kanye West's 2018 album Ye, particularly her feature on «Ghost Town», which showcased her powerful, genre-agnostic vocal style and helped establish her as a distinctive new voice. She has since built a solo career defined by raw emotional honesty, self-taught musicianship and an unpolished, exploratory approach to songwriting, moving fluidly between melodic singing and rapped delivery.

Her solo work, including songs like «Guilty Conscience» and «Under the Moon», reflects a dark, introspective sensibility shaped by personal experience rather than industry formula. 070 Shake is often cited as an example of a new generation of artists resisting rigid genre categorization, valued for the emotional depth and unfiltered vulnerability at the core of her music.