03 Greedo

03 Greedo is a rapper and singer from Watts, Los Angeles, whose gritty, genre-blending catalog helped define a distinct West Coast street sound in the late 2010s. His name references the 103rd Street Jordan Downs housing projects tied to the Grape Street Watts Crips, and he is known for a raspy, melodic delivery partly shaped by hearing loss from childhood ear infections that led to a cochlear implant.

Greedo built his early reputation as a prolific independent artist, producing much of his own material and releasing an enormous volume of mixtapes that blended gangsta rap storytelling with auto-tuned, melodic hooks. Tracks like «Never Bend» and «Substance» showcased his ability to shift fluidly between hard-edged street narratives and vulnerable, sung passages, drawing comparisons to soul and pop balladry within a rap framework.

His rise coincided with a high-profile prison sentence that briefly interrupted his career, during which his profile continued to grow through posthumously-styled releases and collaborations. Greedo is regarded as an influential figure in the Los Angeles underground scene, praised for his versatility and for helping popularize a melodic, emotionally raw style that influenced a generation of West Coast rappers.