ENISA

Enisa Nikaj is an American singer and songwriter from Brooklyn, New York, who built her early following on social media by posting cover songs starting in 2015. Her breakout original single, «Burn This Bridge», spread widely on Musical.ly (the platform that became TikTok) in 2016, establishing her as one of the early wave of artists to launch a career through short-form video virality rather than traditional label routes.

In 2019 she signed with Atlantic Records and Highbridge The Label, moving into a more polished pop and R&B sound with rap-inflected production. She became known for taking a hands-on role in her own releases, personally handling audio recording and video editing rather than relying solely on outside teams. Singles like «Love Cycle» and «Dumb Boy», both released in 2020, each drew millions of YouTube views within a year and cemented her as a streaming-era pop artist with crossover R&B sensibilities.

Her 2021 single «Count My Blessings» became a viral hit on TikTok, reinforcing the same social-platform pipeline that first brought her attention. That momentum carried into her debut EP «Fake Love», released in February 2022, led by the single «Tears Hit The Ground». Across her catalogue, Enisa's music blends confessional, relationship-driven lyrics with contemporary pop-R&B production, positioning her among a generation of artists whose careers were built directly on social media virality.